Privacy policy
Privacy Policy
OREELA Jewellery | www.oreela.com
Last Updated: 8 October 2026
1. Introduction
Welcome to OREELA Jewellery.
At OREELA, we value your privacy and are committed to protecting your personal information. We believe that shopping for beautiful jewellery should be an enjoyable, secure and trustworthy experience.
This Privacy Policy explains how OREELA ("OREELA", "we", "us" or "our") collects, uses, stores, shares and protects your personal information when you visit our website, purchase our products, participate in our Ambassador Programme or communicate with our team.
Our website, www.oreela.com, is powered by Shopify, which provides the e-commerce technology supporting our online store.
We process personal information in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other relevant privacy legislation.
Please read this policy carefully to understand how your information is handled.
2. Personal Information We Collect
Depending on how you interact with OREELA, we may collect the following categories of personal information.
Personal and Contact Information
- Full name
- Email address
- Telephone number
- Billing and delivery addresses
- Country and location information
Order and Transaction Information
- Products purchased
- Order history
- Payment method and payment confirmation
- Shipping and tracking information
- Returns, refunds and exchanges
- Discount codes and promotional offers used
Payments are processed through secure third-party payment providers. OREELA does not normally receive or store your complete payment card details.
Account Information
If you create an account, we may process your login information, account preferences, saved addresses and purchase history.
Technical and Usage Information
When you browse our website, certain information may be collected automatically, including:
- IP address
- Device type
- Browser type
- Website interactions
- Pages viewed
- Products added to your shopping cart
- Cookies and similar tracking technologies
Communications
We may retain communications you send to our customer support team, including enquiries, complaints, feedback and information necessary to resolve order-related issues.
3. How We Collect Your Information
We collect personal information through several methods.
Directly from you: When you place an order, register an account, contact customer support, subscribe to marketing communications or apply to our Ambassador Programme.
Automatically: Through cookies and similar technologies when you browse or interact with our website.
From service providers: Including Shopify, payment processors, delivery partners, analytics providers and other organisations assisting with our operations.
From marketing and affiliate partners: Where relevant to referral tracking, promotional campaigns and ambassador participation.
4. How We Use Your Personal Information
We use your information to operate our business and provide our services.
Order Processing and Delivery
We process your information to:
- Confirm and fulfil purchases.
- Process payments.
- Arrange international shipping.
- Provide tracking updates.
- Handle returns, exchanges and refunds.
- Respond to customer enquiries.
Customer Service
We use your information to respond to questions, investigate delivery issues and resolve customer complaints.
Marketing and Promotions
Where permitted by applicable law, we may use your information to:
- Send promotional emails and special offers.
- Inform you about new jewellery collections.
- Provide exclusive discounts.
- Communicate Ambassador Programme opportunities.
- Display relevant advertisements.
You can unsubscribe from promotional emails at any time using the unsubscribe link included in our marketing communications.
Website Improvement
We analyse website activity to understand customer preferences, improve navigation and develop our products and services.
Fraud Prevention and Security
We may process information to identify suspicious transactions, prevent fraud, protect customer accounts and maintain the security of our website.
Legal Compliance
We may process information to meet tax, accounting, regulatory and other legal obligations.
5. Legal Bases for Processing Personal Information
Where UK GDPR or equivalent legislation applies, we rely on an appropriate lawful basis for processing personal information.
These may include:
Contractual Necessity: Processing information required to fulfil orders, deliver products, manage accounts and provide requested services.
Legal Obligations: Maintaining records and complying with applicable tax, accounting and consumer protection laws.
Legitimate Interests: Improving our services, preventing fraud, protecting our business and providing customer support, where these interests are not overridden by your rights.
Consent: Where required, we obtain consent before sending certain marketing communications or using non-essential cookies and tracking technologies.
You may withdraw consent at any time where processing relies on consent.
6. Cookies and Tracking Technologies
OREELA uses cookies and similar technologies to operate and improve our website.
These may include:
Essential Cookies: Necessary for shopping cart functionality, checkout, security and other essential website features.
Analytics Cookies: Help us understand visitor activity and improve website performance.
Marketing Cookies: May be used to measure advertising effectiveness and provide relevant advertisements.
Preference Cookies: Help remember selected settings and shopping preferences.
Where legally required, we obtain your consent before activating non-essential cookies or similar tracking technologies.
You can manage your cookie preferences through the options made available on our website or through your browser settings.
Disabling certain cookies may affect website functionality.
7. OREELA Ambassador Programme
OREELA operates an Ambassador Programme through which eligible participants may receive complimentary jewellery, earn commissions and participate in promotional opportunities.
When you register or participate, we may collect and process:
- Your name and contact information.
- Social media usernames and profile details.
- Affiliate account information.
- Personal ambassador discount codes.
- Referral activity and qualifying sales.
- Commission and bonus eligibility.
- Payment information necessary to issue commissions.
- Content submitted for promotional opportunities.
We use this information to administer the programme, verify referrals, calculate commissions, communicate with ambassadors and manage promotional activities.
Our affiliate management platform and authorised service providers may process relevant information on our behalf.
Where ambassadors voluntarily submit photographs, videos or other promotional content, its use is subject to the applicable programme terms and permissions.
We do not automatically acquire unrestricted rights to an ambassador's content merely because they participate in the programme.
8. How We Share Personal Information
We do not sell customer contact lists as a standalone commercial product.
However, certain advertising or data-sharing activities may qualify as a "sale" or "sharing" of personal information under applicable privacy laws.
We may disclose information to trusted third parties where necessary, including:
Shopify: Our e-commerce platform provider.
Payment Providers: To securely process purchases, refunds and financial transactions.
Shipping and Fulfilment Partners: To prepare, dispatch and deliver orders.
Affiliate Service Providers: To manage ambassador accounts, referral tracking and commission payments.
Marketing and Analytics Providers: To operate authorised promotional campaigns and analyse website performance.
Professional Advisers and Authorities: Where necessary for legal, accounting, regulatory or compliance purposes.
We require service providers acting on our behalf to handle personal information appropriately and in accordance with applicable legal requirements.
9. Shopify and Third-Party Services
Our online store is powered by Shopify.
Shopify processes certain personal information to support website functionality, transactions, fraud prevention and other e-commerce services.
Some Shopify features may use information from customer interactions across participating merchants to improve services or support personalised advertising.
Where Shopify independently determines the purposes and means of processing, Shopify is responsible for that processing under applicable data protection laws.
For further information, please visit:
https://www.shopify.com/legal/privacy
Shopify's consumer privacy portal is available at:
https://privacy.shopify.com/
10. International Shipping and Data Transfers
OREELA serves customers worldwide and works with international suppliers, fulfilment partners and service providers.
To process and deliver orders, certain personal information, including your name, delivery address and contact details, may be shared with authorised international partners.
Your information may also be accessed by authorised personnel working outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate measures to protect it and use legally recognised safeguards where required, including applicable adequacy arrangements or approved contractual protections.
11. Marketing Communications
We may send promotional communications where you have provided consent or where another lawful basis permits us to do so.
Marketing communications may include:
- New jewellery launches.
- Exclusive promotions.
- Seasonal offers.
- Ambassador Programme opportunities.
- Special discounts and customer rewards.
You may unsubscribe at any time.
Unsubscribing from marketing does not prevent us from sending essential transactional communications, such as order confirmations, shipping updates or refund notifications.
12. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, alteration, disclosure or loss.
These measures may include secure payment processing, controlled access to information and appropriate security procedures.
However, no internet-based system can guarantee absolute security.
We encourage customers to protect their account credentials and contact us immediately if they suspect unauthorised activity.
13. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes described in this policy.
Retention periods depend on factors including:
- Order fulfilment and customer service requirements.
- Applicable tax and accounting obligations.
- Legal or regulatory requirements.
- Fraud prevention and dispute resolution.
- Ambassador Programme administration.
- Customer account management.
When information is no longer required, we take appropriate steps to delete or anonymise it, subject to applicable legal obligations.
14. Your Privacy Rights
Depending on your location and applicable law, you may have the following rights.
Right of Access: Request a copy of the personal information we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete information.
Right to Erasure: Request deletion of your personal information in circumstances where this right applies.
Right to Restrict Processing: Request limitations on certain uses of your information.
Right to Object: Object to certain processing activities, including direct marketing.
Right to Data Portability: Request transfer of eligible personal information in a structured, commonly used format.
Right to Withdraw Consent: Withdraw previously provided consent where our processing relies on consent.
Rights Relating to Automated Decisions: Exercise applicable rights regarding qualifying solely automated decisions that have legal or similarly significant effects.
To exercise your rights, contact:
info@oreela.com
We may request reasonable information to verify your identity before fulfilling a request.
Where UK GDPR applies, we generally respond within one month, subject to permitted extensions.
15. Targeted Advertising and Privacy Choices
Depending on your location, you may have the right to opt out of certain targeted advertising activities or the sale or sharing of personal information as defined by applicable law.
Where required, OREELA will provide appropriate privacy controls or opt-out mechanisms.
We also recognise applicable legally required privacy preference signals, including Global Privacy Control where relevant.
For more information, visit:
https://globalprivacycontrol.org/
16. Children's Privacy
OREELA's website and services are not intended for children who are not legally permitted to use them independently.
We do not knowingly collect personal information from children in violation of applicable privacy laws.
If you believe a child has provided personal information to us inappropriately, please contact info@oreela.com.
We will review the request and take appropriate action.
17. Third-Party Websites and Social Media
Our website may contain links to third-party websites and social media platforms, including Instagram, Facebook and TikTok.
These platforms operate under their own privacy policies and terms.
OREELA is not responsible for the privacy practices of independent third-party websites.
We recommend reviewing their policies before providing personal information.
18. Privacy Complaints
If you have concerns about how OREELA collects, processes or protects your personal information, please contact us first.
Email: info@oreela.com
We will investigate your concern and aim to resolve it promptly and fairly.
If you are located in the United Kingdom, you may also have the right to complain to the Information Commissioner's Office (ICO).
Website: https://ico.org.uk/
Customers in other jurisdictions may have the right to contact their relevant data protection authority.
19. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, business practices, technology or legal requirements.
Any revised version will be published on our website with an updated effective date.
Where required by law, we will provide additional notice or request renewed consent.
20. Contact Information
For privacy enquiries, data protection requests or questions about this policy, please contact:
OREELA Jewellery
Website: https://oreela.com
Email: info@oreela.com
Data Controller: The legal business entity operating OREELA Jewellery.
Your privacy matters to us.
Thank you for trusting OREELA Jewellery. We are committed to handling your personal information responsibly while providing a secure and enjoyable shopping experience.